const stats = [
["Role", "Lead Product Designer"],
["Focus", "Voice UX & Multimodal Interaction"],
["Industry", "Automotive / EV"],
["Duration", "2023–2026"],
]
const productPrinciples = [
"Voice-first interaction",
"AR projection systems",
"Connected services",
"AI-assisted UX",
"Multimodal feedback",
"Minimal cognitive load",
]
const contributionCards = [
{
title: "Voice UX",
text: "Designed conversational flows, prompts, intents, and interaction scenarios for in-car voice control.",
},
{
title: "Sound Design",
text: "Created audio branding, AVAS systems, notification hierarchy, and emotional sound identity.",
},
{
title: "Information Architecture",
text: "Built interaction logic, navigation principles, and behavioral structures for vehicle systems.",
},
{
title: "Multimodal Interaction",
text: "Coordinated voice, visual UI, sound feedback, and physical controls into unified experiences.",
},
{
title: "Cross-functional Collaboration",
text: "Worked closely with engineers, researchers, sound specialists, and hardware teams.",
},
{
title: "AI-driven Experience",
text: "Developed context-aware interaction behavior and assistant communication principles.",
},
]
const expertise = [
"Automotive UX",
"Voice Interfaces",
"Conversational UX",
"AI Interaction",
"Multimodal Systems",
"Sound Design",
"Design Systems",
"HMI",
"Information Architecture",
"Product Strategy",
"UX Research",
"Cross-functional Leadership",
]
const atomImages = {
hero:
"https://storage.yandexcloud.net/atom-auto-prod-web-1e75535522cd55b8/Pages/Product/Design/Doors/5.jpg",
steeringWheel:
"https://storage.yandexcloud.net/atom-auto-prod-web-1e75535522cd55b8/Pages/Product/Technologies/1.png",
hud:
"https://storage.yandexcloud.net/atom-auto-prod-web-1e75535522cd55b8/Pages/Product/Technologies/2.png",
rearDoors:
"https://storage.yandexcloud.net/atom-auto-prod-web-1e75535522cd55b8/Pages/Product/Design/Doors/1.jpg",
topView:
"https://storage.yandexcloud.net/atom-auto-prod-web-1e75535522cd55b8/Pages/Product/Design/Doors/2.jpg",
rearTopView:
"https://storage.yandexcloud.net/atom-auto-prod-web-1e75535522cd55b8/Pages/Product/Design/Doors/3.jpg",
sideTopView:
"https://storage.yandexcloud.net/atom-auto-prod-web-1e75535522cd55b8/Pages/Product/Design/Doors/4.jpg",
}
const mediaCards = [
{
title: "Steering wheel display",
description: "A steering wheel-integrated interface became one of the key interaction surfaces in the ATOM ecosystem.",
image: atomImages.steeringWheel,
},
{
title: "Real-time projection",
description: "AR-like projection patterns support fast perception of route, speed, range, and contextual notifications.",
image: atomImages.hud,
},
{
title: "Exterior architecture",
description: "The exterior design language reflected the digital-first philosophy of the vehicle platform.",
image: atomImages.rearTopView,
},
]
export function runAtomPortfolioLandingSmokeTest() {
return {
hasFourStats: stats.length === 4,
hasSixContributionCards: contributionCards.length === 6,
hasExpertiseTags: expertise.length >= 10,
hasAtomProductLink: true,
hasLinkedInLink: true,
hasAtomMedia: mediaCards.length === 3,
hasHeroImage: Boolean(atomImages.hero),
}
}
export default function AtomPortfolioLanding() {
return (
Lead Product Designer • Automotive UX • Voice Interaction
Designing the Voice Experience for a New Generation EV
Case study of building multimodal interaction systems, voice UX,
sound design, and in-car conversational experiences for the ATOM
electric vehicle platform.
Reimagining the relationship between driver and vehicle
ATOM was designed as a software-first electric vehicle platform
focused on intelligent urban mobility. The goal was to create a
human-centered driving experience powered by AI interaction,
multimodal communication, and seamless digital ecosystems.
{productPrinciples.map((item) => (
{item}
))}
Motion & Product Video
A product experience built around motion, digital behavior, and emotional response
The ATOM product page does not expose a stable public video file in the page source, so this section uses a video-ready container with the official product visuals as a poster. Replace the source below with an official ATOM video URL when available.
Video placeholder • add official ATOM mp4/webm source
ATOM Product Media
{mediaCards.map((card) => (
{card.title}
{card.description}
))}
My Contribution
Building the voice assistant and multimodal UX ecosystem
{contributionCards.map((card) => (
{card.title}
{card.text}
))}
Design Challenges
Designing interaction for safety-critical environments
Automotive interaction systems demand a unique balance between
usability, emotional clarity, safety, and low cognitive load.
Unlike traditional digital products, every interaction directly
affects driver attention and perceived trust in the vehicle.
The challenge was creating intuitive multimodal experiences
where voice, sound, interface behavior, and vehicle systems work
together naturally.
Core Expertise
Systems thinking meets human-centered design
{expertise.map((skill) => (
{skill}
))}
Reflection
Designing how humans communicate with intelligent vehicles
The ATOM project was an opportunity to work at the intersection of
automotive UX, AI-driven interaction, voice systems, and emotional
product design. The focus was not only interface creation, but
shaping the future relationship between people and intelligent
mobility platforms.
